Recently people have been discussing how artificial intelligence (AI) is either enhancing our abilities to do our jobs or is threatening...

When was the last time you saw an ad or read an article that persuaded you to buy something you didn’t even need? Well-crafted words can...

An article by Forbes announced new changes to Google that affect how the search engine presents results using artificial intelligence....

Think of the last time you saw an ad that almost persuaded you to buy something you didn’t even need. Well-crafted words can be very...

Stellar copywriting grabs your attention, pushes your buttons, and persuades you to buy a product or service. Good copywriting gets you...

What’s the difference between sales and marketing? That’s a question someone once asked me. Sales is when a customer buys from you and...

Experiential retail is a form of marketing that’s a little different from the traditional approach of just browsing through merchandise....